SINCE 1965, through many iterations and a steadfast commitment to innovate, Winbrook has evolved from a New England based-distributor of computer supplies and later, printed forms, to the financial industry to where it is today, a trusted source for all things branded to clients in diverse vertical markets, worldwide.
Three years ago, after extensive competitive research, I helped Winbrook rebrand itself and define for its employees, clients and suppliers a clear, raison d' être. Many of Winbrook's competitors made the mistake of positioning themselves as ad agencies which they were not and, in hindsight, turned out to be a less than an ideal positioning when you consider the state of flux within the established agency world brought about by digital, social media, mobile, Google and other advances.
Winbrook's executive team and I saw an opportunity to capitalize on sourcing real things that bring the ethereal of digital corporate marketing and bring it to life in the real world. And we beleive that despite the Alibaba.com type sourcing giants, there's still plenty of room for a USA based company significantly smaller than Amazon.com to help its clients thrive.
Inside Out Marketing In Five Easy Steps
1. What Winbrook Does and For Whom
3. Providing The Essential Services That Bring Your Brand To Life
. . . 5. Do Great Work
2. Providing All Things To Make Your Brand Real
4. Winbrook Helps Great Brands . . .
INSIDE OUT MARKETING REDUX:
CORPORATE DISPLAY SELLING TOOLS
Challenge:
1. Unify, feed and strengthen new business presentations.
2. Enable all Winbrook employees to better understand the value they provide to their clients.
3. Demonstrate diversity of Winbrook's B2C and B2B vertical market expertise.
Solution:
Turn corporate wall space into a marketing tool
More Than Just A Pretty Picture
Each of the displays shown below conveys a unique strength of Winbrook. A simple guided tour of corporate headquarters becomes an opportunity to speak to Winbrook's strengths, individually and collectively as needed. New business prospects as well as long-established clients take away the fact that Winbrook indeed has what it takes to help them to do business better, Some of the displays feature supporting client testimonials from well known brands.
I concepted, wrote, edited, creative directed, art directed and strategically placed each display to better tell the Winbrook story and strengthen the Winbrook brand. The displays convey the integrity of Winbrook to its staff, clients and public.
I create Engagement leverage tools
(inserted into online conversations)
For Context, Awareness And
Measurable Business Results
Winbrook Sells Branded Shopping Bags, Among Other Things...
Torquing Social Content For Winbrook
I create it, I engage with it and I schedule it to simply prove the Winbrook brand promise,
"We source, manage, fulfill and account for all things branded—print, promotional, packaging, display and digital—to bring your marketing to life in the real world and help your business to grow."
