New Business? How Sweet It Is: Dunkin Donuts & Starbucks Cards work as well. Caveat: Picking the right demographic location for these, "leave behinds" is critical.
Lost & Found Card Tactic
Challenge: Compel prospects who can hire me as a creative director, content creator and copywriter to see my online portfolio at Carryolo Dot Com, my website. I have a rubber stamp, a tiny budget and a boat load of willingness to do the physical legwork to leave behind these cards in strategic demographic urban and suburban locations. Need to get prospects to hold onto the "found" card and create intrigue so that they will take the action and visit my site Carryolo Dot Com. (I could leave behind my business cards, but I don't believe they will work as well. Perhaps I will A/B test). The card must also convey instantaneously my ability to think laterally and produce creative solutions for measurable business results.
