Email A/B Test To Jaded Creatives: Need More Inspiration? Need More Money? Need Both?

Need More Inspiration?

​Need More Money?

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No Hooey Shameless Plug: MailChimp provides all the tools and reporting a small business client could need and it's FREE!

I help large format digital printer and custom display artisians, Northeast Digital Imaging, position itself as a brand facilitation partner to its blue chip portfolio of regional clients. The What's The Big Idea monthly email, targeted to creative professionals at its client companies, usually provides links to must-see sites for creative inspiration. After three monthly mailings to current client creatives, I split the cleaned and motivated list (meaning they opened and clicked, often multiple times, on the links within) and sent creative salary infographics to half of the email list. The March 2013 Need More Inspiration?/ Need More Money? Campaign resonates with recipients and continues to build the Northeast Digital Imaging brand as an entrusted marketing partner that understands the needs of creatives.

Vincent Carriuolo

Interests: breathing, music, literature, golf, art, snowshoeing, writing, kayaking, meditation, skiing, walking/hiking, theatre (preferably drama), comedy clubs, concerts, art museums, poetry readings, working out and elephant polo at tiger tops, nepal (just seeing if you're still reading). some favorite films: the bicycle thief, dr. strangelove, 81/2, the diving bell and the butterfly, babette's feast, being there, city lights, everything is illuminated and life is beautiful. favorite reads: 100 years of solitude; the short stories of raymond carver; the divine comedy; the power of now; j. krishnamurti's the book of life; the short stories of eudora welty and ethan canin; the poetry of t.s. eliot; matsuo basho and robert frost; the odyssey; the secret language of symbols; a path with heart; zen flesh, zen bones; gift from the sea; siddhartha and anything by: j. krishnamurti; eckhart tolle; jack kornfield; anthony demello s.j.; thich nhat hahn; thomas merton; shunryu suzuki, : meister eckhart; emmett fox and ram dass. play blues harmonica. like color: cobalt blue. like flower: paper white narcissus. last read: one hundred years of solitude (again), quotes: just this. --anon. we don't see things as they are, we see them as we are. --anais inn, a friend of bill w.