If Your Brand Was A Character, What would he or she look like? Vinnie BumSki shows up quite frequently on Twitter, Facebook, Instagram, Pinterest, Whisper, Polar and YouTube to sell specific things to specific types of skiers. Vinni BumSki skiers ski (or imagine themselves skiing) at places like Crested Butte, A-Basin, Telluride, Squaw, Alta, Taos , Stevens Pass and Jackson Hole. They backcountry. Some go to Japan, Alaska, Chile and Canada. Some end up in Chamonix. They buy duct tape. They drink beer-craft, micro, discount, "whatever's available." They live to ski. They are college educated and college dropouts. Many work in the building trades. Some are 30-year-old wealthy corporate/Silicon Valley dropouts. They are searching. They are independent spirits. They are rugged individualists Many do not wear ski helmets.. Some are dirt bags. They are communication influencers. They are locals. They are guides. They are leaders. They get other skiers to buy lots of things.
