Change Marketing: Mergers Create Opportunities

Timing is everything. Change can be unsettling. And opportunities arise out of both. Creative Director, Steven Casey of Rain and I crafted This Boston Globe ad and Empower Program for client,  Cambridgeport  Bank. It's objective was to communicate how easy an electronic transition was to Cambridgeport Bank. Cambridgeport sought to attract Shawmut Bank customers left powerless and disrupted by the merger of Fleet and Shawmut.

The campaign worked so well that Fleet threatened legal sanctions to halt the ad's Boston Globe run.

Vincent Carriuolo

Interests: breathing, music, literature, golf, art, snowshoeing, writing, kayaking, meditation, skiing, walking/hiking, theatre (preferably drama), comedy clubs, concerts, art museums, poetry readings, working out and elephant polo at tiger tops, nepal (just seeing if you're still reading). some favorite films: the bicycle thief, dr. strangelove, 81/2, the diving bell and the butterfly, babette's feast, being there, city lights, everything is illuminated and life is beautiful. favorite reads: 100 years of solitude; the short stories of raymond carver; the divine comedy; the power of now; j. krishnamurti's the book of life; the short stories of eudora welty and ethan canin; the poetry of t.s. eliot; matsuo basho and robert frost; the odyssey; the secret language of symbols; a path with heart; zen flesh, zen bones; gift from the sea; siddhartha and anything by: j. krishnamurti; eckhart tolle; jack kornfield; anthony demello s.j.; thich nhat hahn; thomas merton; shunryu suzuki, : meister eckhart; emmett fox and ram dass. play blues harmonica. like color: cobalt blue. like flower: paper white narcissus. last read: one hundred years of solitude (again), quotes: just this. --anon. we don't see things as they are, we see them as we are. --anais inn, a friend of bill w.