When my ski buddy, Kevin Monahan, a former freestyle champion and precision ski tuner, needed to revamp his self-designed, cluttered web site, I reminded him of the aphorism, "less is more," attributed to the master German-American architect, Mies van der Rohe. I then worked up a simple design (mobile friendly) on Squarespace in about an hour (I'm a writer, not a designer) and sent it to him. He recreated it on his platform and business has never been better. Sometimes, it's just that simple.

Today, I get my ski lessons from Kevin for free.