When It Comes To Branding, We Are Naming Names Here

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An organization is born. Social entrepreneur and former Accenture consultant, Dale Fickett, founded an organization, based on the model he developed, to identify and support those ventures in Sub-Saharan Africa with high potential for financial and social returns. Dale's organization implements insight through a range of advisory and support services for organizations which catalyze social change and collaborates within the private, public and civil sectors to facilitate those investments which have positive social consequences. The new organization's name needed to reflect a brand promise to deliver both financial returns and positive social consequences.

I brainstormed with Dale, who resides in Dublin, Ireland, via phone, text, Facebook and email. Of the many names we came up with, we liked "Soquent" the best. It is a combination of, "social" and, "consequent."

Vincent Carriuolo

Interests: breathing, music, literature, golf, art, snowshoeing, writing, kayaking, meditation, skiing, walking/hiking, theatre (preferably drama), comedy clubs, concerts, art museums, poetry readings, working out and elephant polo at tiger tops, nepal (just seeing if you're still reading). some favorite films: the bicycle thief, dr. strangelove, 81/2, the diving bell and the butterfly, babette's feast, being there, city lights, everything is illuminated and life is beautiful. favorite reads: 100 years of solitude; the short stories of raymond carver; the divine comedy; the power of now; j. krishnamurti's the book of life; the short stories of eudora welty and ethan canin; the poetry of t.s. eliot; matsuo basho and robert frost; the odyssey; the secret language of symbols; a path with heart; zen flesh, zen bones; gift from the sea; siddhartha and anything by: j. krishnamurti; eckhart tolle; jack kornfield; anthony demello s.j.; thich nhat hahn; thomas merton; shunryu suzuki, : meister eckhart; emmett fox and ram dass. play blues harmonica. like color: cobalt blue. like flower: paper white narcissus. last read: one hundred years of solitude (again), quotes: just this. --anon. we don't see things as they are, we see them as we are. --anais inn, a friend of bill w.