Want Turds? Go Elsewhere.
One good line will give you all of the story you'll ever need.
More Than Just A Pretty Picture
Each of the displays shown below sells a unique strength of Winbrook, a 50+ year old New England-based provider of all things branded–print, promotional, apparel, packaging, display and digital. A simple guided tour of corporate headquarters becomes an opportunity to speak to Winbrook's strengths, individually and collectively as needed. New business prospects as well as long-established clients take away the fact that Winbrook indeed has what it takes to help them to do business better, Some of the displays feature supporting client testimonials from well known brands.
I concepted, wrote, edited, creative directed, art directed and strategically placed each display to better tell the Winbrook story and strengthen the Winbrook brand. The displays convey the integrity of Winbrook to its staff, clients and public.
CareFrame
"Clutter Is LIABILITY" Content Campaign
Target: Hospitals
See The Video: Concepted, Shot With An IPhone, Produced and Online Within A Day and A Half
Igniting Passion And Desire For All Things Skiing
CONTENT FOR TUNEMYKIS.COM
Content for client:
Bowel Awareness Month (BAM)
All I want is a development deal. Eight episodes.
How 'bout it Universe?
I assure you, others will be helped.
Meet The Chefs.
Who Is Your Favorite?
Who Will Prevail?
Sometimes, To provide value on social media,
You Just Got To Entertain Them
Stand By Me: Here's One For The Ersatz Positivity Of All The Personal Coaches Roaming Online Nowdays
Welcome To
The Ontology Of Stock Photography:
A Visual Content WRapper For Viewers In
The Creative Professions
"What Were They Thinking?"
Created for Facebook, Pinterest and Twitter To Share The Absurdity Of Some Stock Photography.
Target: Creative Communities
Context: Facebook, Pinterest, Twitter and Instagram
Objective: Build Relationships, Break Ice and Build Business For Carryolo Dot Com
Visual Koan #5 Brahma, Vishnu, Shiva, Krishna, Rama or Kikkoman? #carryolo
Now here is what you're supposed to do. Please don't spoil the fun...copy and paste this in your status and update it with your responses. Have some fun...
Content For Context, Awareness And
Measurable Business Results
Winbrook Sells Branded Shopping Bags, Among Other Things...
Content For Client, Winbrook
They source, manage, fulfill and account for all things branded—print, promotional, packaging, display and digital—to bring your marketing to life in the real world
and help your business to grow.
A Brand Is Born
Fall Risk Provides Everything No-Fall Alpinists Need to Stay On The Right SIde Of The Snow
For THOSE WHO HAVE EARNED THE RIGHT TO WEAR THEM BY SKIING, "IF YOU FALL, YOU DIE," LINES,
Show Me The Passion And I'll Deliver A Brand
Inspired at all times? Yes. I enjoy the wonder of life.
Taking It To The Streets:
I Posted A Gif On Facebook and Asked Friends To Choose
Their Favorite Image For Fall Risk.
Perhaps I Could Offer A Branded T Shirt As An Incentive.
Desperate Times Require Desperate Measures
Creative Content, Creative Commentary
Did We Say,"Persuasion?"
We Meant, "Community Building."
Artisan Deprogramming For Better Living
Social Media Content for TuneMySkis.com
Please Buy My Art Below.
You'll Get A Handsome ROI
And I Could Use The Money.
Steal My Content, Please. What's Mine Is Yours.
It's On Me. ERP Concepts: The First One Is Free.
Silo Demolition In Your Enterprise
As a former advertising creative (I now call myself a Content Creator/Storyteller/Community Builder) and the chief instigator of countless brainstorming sessions, I came to appreciate the value of a great concept in crafting persuasive campaigns. Here are two raw concepts that could be used for Enterprise Resource Planning (ERP) providers. They're yours for the taking and will build business and get you a substantial raise if you know how to execute off of them. If you don't, call me (or text) at 978 518-2768. I'll advise or even manage the execution of these money makers at the very reasonable rate of $250 an hour.
Enterprise Fail Concept
Contrary to popular belief,
bears don't always go in the woods.
Click On The Image Above To Read More and Contribute To The Greater Good Of Creativity In Business Building
Medium is just one of the platforms I use to tell stories for fun and profit. There are many others I use as well. The secret is to let them go when they outlive their usefulness. Twitter still works. So I use it. See below.
Tweet It Up, Man, Tweet It Up!
Getting opened. Getting clicked. Getting business.
Email for Gravity Precision.
Do You Suffer From The Automated Inbound Marketing Blah, Blah, Blahs?
There is a solution...
App & Social Platform Truth #238
People Want Utility, Entertainment Or Community.
What Are You Going To Give Them?
If Your Brand Was A Character, What would he or she look like? VinSki shows up quite frequently on Twitter, Facebook, Instagram, Pinterest, Whisper, Polar and YouTube to sell specific things to specific types of skiers. VinSki skiers ski (or imagine themselves skiing) at places like Crested Butte, A-Basin, Telluride, Squaw, Alta, Taos , Stevens Pass and Jackson Hole. They backcountry. Some go to Japan, Alaska, Chile and Canada. Some end up in Chamonix. They buy duct tape. They drink beer-craft, micro, discount, "whatever's available." They are college educated and college dropouts. Many work in the building trades. Some are 30-year-old affluent Finance/Silicon Valley dropouts. They are searching. They are independent spirits. They are rugged individualists Many do not wear ski helmets.. Some are dirt bags. They are communication influencers. They are locals. They are guides. They are leaders. They get other skiers to buy lots of things.
When everybody's an expert, nobody's an expert. Why automated inbound marketing sucks.
Generic has its place, but not when it comes to content. And automated, "robo-content" is for, well, robots. The creative process cannot be automated. Out-of-the-park, grand slam business-building home runs need human beings to hit them. Engagement requires human engagement of hearts and minds, not of algorithms and engines. If you want merely cookie cutter content, move on to the myriad offshore content grind houses. You and everybody else can claim ownership. And you'll be unique, for sure, just like everybody else. You'll say a lot, yet say nothing. Eminently forgettable, if not entirely ignored.
However, if your brand, business, product or service requires 100% original content that will make an impression and stay there, call or text me at 978 518-2768 today.
Nowadays, The Only Useful White Papers Are On A Roll In My Bathroom.
Call It Multilevel-Marketing, Pyramid Selling, Network Marketing, Referral Marketing or Automated Inbound Marketing—It All Reeks Of Ignorance.
When was the last time you, or anyone close to you, actually read a white paper?
I thought so.
Now I don’t know about you, but 98% of the white papers I’ve skimmed over the past five years are pure crap. Poorly researched, poorly written and poorly substantiated. No integrity whatsoever. Not even a modicum of effort, either. Funny, we used to call it plagiarizing. Now they call it, “curating.” At this juncture, I do encourage you to read the old chestnut that was required reading in my journalism school days in 1974, entitled, How To Lie With Statistics . It will help you understand just how fast and loose these grind house white paper authors play with the facts. Most of them, anyway. They’ve diminished a white paper’s credibility, potential for “pull through” and besmirched the trust of legitimate marketers offering real value through the information they choose to share.
These white papers and, “social media expert” kibble are so ubiquitous on Twitter that most of them pass by us totally unnoticed in our Hootsuite or TweetDeck streams. Much in the same way that early listeners of AM radio tuned out the static on their handheld transistor radios in 1964 as they listened to the good stuff such as, I Want To Hold Your Hand.
My shortwave radio in the early sixties had filters to improve my selectivity. Thank God my Hootsuite decks have filtering as well.
Funny. Very little has changed. And everything has changed. People still get to the good stuff even if they have to slog through seemingly endless streams of crap to reach it. Think of Andy Dufresne’s sewage pipe crawl to freedom in Shawshank Redemption. Or, more often than not, savvy socializers, storytellers and content creators make sure the good stuff gets to the people who appreciate its value. And know how to best use it. Think of pure molten gold flowing so apparently under the mottled burnt surface of worthless dross.
Cream does rise to the surface and shit eventually sinks.
So, I’ll leave you with an example of what you’ll see where the bottom feeders lurk.
May you share an honest abundance in all that you do.
It's no secret.
Caveat emptor.
Twitter Content Truth #138:
People Want Utility, Entertainment Or Community.
What Are You Going To Give Them?
Three-Fold Challenge:
1. Demonstrate my creative prowess, storytelling expertise and social media chops to get well paying work from clients who value a higher level of creative.
2. Demonstrate my marketing acumen, engagement dedication and branding skills to let those clients know that I know it's all about ROI.
3. Demonstrate that I know how to use Twitter/
To paraphrase an old agency chestnut, "It's not creative unless it sells."
To update that adage for today: "It's not creative unless it engages first and then sells.
Storytelling? Yeah, I do that.
Those Fabulous Sea Monkeys: The Care, Feeding & Growth Of Your Advocates Is Very Important
When It Comes To Social Media, Trust No One.
I grew up in Brockton, Massachusetts, a town renown for producing pretty good shoes, decent ballplayers and even better fighters-Rocky Marciano, for example.
I lived a block from the Brockton Fairgrounds, vacant for most of the year, which allowed my neighborhood friends and I to explore its fenced-in expansive acreage, paddocks, stalls, buildings and grandstand with an impunity steeped in innocence. There was an old caretaker who patrolled the grounds in his police special Mercury, but he cut us slack. It was hallowed ground. Our hallowed ground. We weren’t going vandalize it. He knew that. We played sandlot baseball there. We smoked Luckys there. We kissed girls there. And still later, as sort of a last hurrah to our waning innocence, we would sip tall-boy Naragansetts, chug Boone’s Farm Apple Wine and smoke twenty dollar lids of weed there, too.
We would eventually go our separate ways and move on to other venues- bowling alleys, pool halls, night clubs, jobs, colleges, bars, marriages, afflictions, other towns, movements, harder drugs, institutions, wars, conflicts of all kinds and for some of us, earlier than expected graves.
But this was the summer 1968 and we were still thirteen. The tumultuousness of the adult world at that time barely touched us. The Brockton Fairgrounds was still our sanctuary from a closer, more homegrown turmoil. And the diversions it supplied, especially for that week and a half in July when the fair was on, were always eagerly anticipated and heartily consumed. The fair in full swing was a cornucopia of civic and agricultural exhibits, livestock shows, pari-mutuel horse racing, daredevil car drivers, games of chance, rides, and low-bottom hucksters of every persuasion and patter. Its enticing cacophony of lights, grime, colors, odors, thrills, litter, crowds, textures, luridness, promises and come-ons enveloped us in its tawdry glamor. The gypsies were in town. And we welcomed them with open arms.
We were in it for the money, too. The fair, being an agricultural exposition and therefore exempt from the prevailing child labor laws of the time, provided a means for my friends and I to secure employment to supplement our paper route, shoe shine stand and bottle deposit income. We also had a hell of lot of fun. We could hang out with the shady and nefarious, smoke while we worked and were privy to the, “fixes” behind the games of chance. We also got repeated, wide-eyed peeks behind the curtains, facades and painted veils to witness a grittier vagabond life of raucous floating crap games, back-pocket pints of whiskey and bedrolling in the back of the semi-trailers we unloaded of plush toys each morning.
Now, don’t get me wrong. Most who traveled the circuit to make a living from their concessions, games and rides were decent enough folks. Their families, faiths and concerns were no better or worse than anyone from our neighborhood. It’s just that we weren’t drawn to them like we were to the drunks, wastrels and deviants our parents had warned us to stay away from. We liked the edge and were willing to jump into the middle of it. And I reached for the brass ring with a gusto I had never felt before.
My job, after I finished unloading plush toys out of the semis and restocking the games on the midway, was as a shill and barker at one of the more popular games on Goody’s Million Dollar Midway, The Crazy Ball Game.
Work in progress, to be continued…