Challenge: ABiSee, a Massachusetts-based manufacturer of smart readers and magnifiers for the visually Impaired, had all the right stuff–great products, great technologies, a great corporate family and a GSA Number with contracts in place. ABiSee just needed some brand positioning and polishing to insure that its perception adequately reflected the superiority of its reading technologies.
Solution: Carryolo created the, "So much easier." tagline to convey the unique selling proposition of ABiSee devices to a market comprised of blind and visually impaired users as well as full-sighted government program purchasers. Next, Carryolo crafted a convergent array of marketing tactics to foster the ABiSee brand and tell the story.
One campaign tactic utilized classic children's nursery rhymes to convey ABiSee's , "So much easier." brand proposition.
