Challenge: Hager-Richter Geoscience offers its engineering, environmental and governmental clients an array of complex geophysical investigations. services and reporting. My task was twofold:
1. Convey the benefits of the firm as succinctly as possible to a highly educated technical audience of scientists and engineers.
2. Position Hager-Richter Geoscience as the best in the world at what they do without any chest-thumping marketing tactics.
Solution: Fortunately, Hager-Richter Geoscience has an extensive portfolio of well known, high-profile projects including Superfund Sites, government properties and national monuments. One photograph was indeed, "worth a thousand words." My marketing strategy was to leverage that portfolio of experience through extensive use of photography of the well-known sites to convey the firm's level of expertise.
