Email Campaign Strengthens The Jim Abts Photography Brand With Exclusive Clientele

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Challenge: Jim Abts, one of New England's leading architectural and aerial photographers, faces increasing competition from less experienced digital photographers who will work for lower fees in a tighter high-end real estate market.  Jim brings 30 years of expertise to his clients and consequently does not want to engage in a price cutting war to retain business.

Solution: Grow the perceived value of Jim Abts Photography with his clients. Position competition as incompetent, a risky gamble not worth taking for the realtors who are selling multi-million dollar properties.  Build on the Jim Abts Photography brand by growing awareness of the value his partnership brings. Strengthen Jim's long-term relationships with  his clients. Deploy CRM tactics, such as monthly emails via MailChimp, to assure clients that if they need to sell a multi-million dollar property, Jim is the only photographer to use in terms of aesthetics, personal chemistry, turnaround  and expertise.

Vincent Carriuolo

Interests: breathing, music, literature, golf, art, snowshoeing, writing, kayaking, meditation, skiing, walking/hiking, theatre (preferably drama), comedy clubs, concerts, art museums, poetry readings, working out and elephant polo at tiger tops, nepal (just seeing if you're still reading). some favorite films: the bicycle thief, dr. strangelove, 81/2, the diving bell and the butterfly, babette's feast, being there, city lights, everything is illuminated and life is beautiful. favorite reads: 100 years of solitude; the short stories of raymond carver; the divine comedy; the power of now; j. krishnamurti's the book of life; the short stories of eudora welty and ethan canin; the poetry of t.s. eliot; matsuo basho and robert frost; the odyssey; the secret language of symbols; a path with heart; zen flesh, zen bones; gift from the sea; siddhartha and anything by: j. krishnamurti; eckhart tolle; jack kornfield; anthony demello s.j.; thich nhat hahn; thomas merton; shunryu suzuki, : meister eckhart; emmett fox and ram dass. play blues harmonica. like color: cobalt blue. like flower: paper white narcissus. last read: one hundred years of solitude (again), quotes: just this. --anon. we don't see things as they are, we see them as we are. --anais inn, a friend of bill w.